Apra Greater Houston


From Service Provider to Strategic Partner: The Trusted Advisor Journey

  • 20 Mar 2026
  • 12:00 PM - 1:00 PM
  • Virtually - link will be sent upon registration

Registration

  • Free

Register

From Service Provider to Strategic Partner:

The Trusted Advisor Journey

Please join us virtually on

Friday,  March 20th, 2026 at 12pm (CT)

Presented by 


Catherine Flaatten, MPH, CFRE
Associate Vice President of Prospect Development, BWF

Session Description:

Wonder why your gift officers don’t act on your recommendations? Frustrated with sending information out and never hearing back? Wish gift officers would treat you as more of a partner? You have the power to change the dynamics of your gift officer relationships – and it all starts with trust. In this session, we will introduce the Trusted Advisor framework, how to apply its principles in a prospect development context, and explore approaches to relatable, real-world scenarios.

Meet our speaker:

Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF, where she advises nonprofit clients on building and strengthening programs in prospect research, management, and analytics. Her consulting is grounded in past practitioner experience at The George Washington University, Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation.

 

Catherine serves on Apra International’s Board of Directors, Education and Professional Development Committee, and Fundamentals Committee and has held numerous volunteer leadership roles with Apra International, Apra Metro DC, and aasp. She is a frequent presenter and author in the field, and her expertise has been featured in the Chronicle of Philanthropy. Her contributions aim to position prospect development as a strategic driver of fundraising success and strengthen the profession through knowledge-sharing and leadership.

 

She earned both her BA in International Affairs and her MPH in Maternal and Child Health from The George Washington University.


We encourage you to JOIN Apra Greater Houston or RENEW your membership today to attend future lunch and learns without charge.




APRA Greater Houston is a 501(c)6 non-profit organization.
Houston skyline by Katie Haugland Bowen with modifications by Apra GH under CC BY 2.0.

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